Challenge

Create a website from scratch for musician Travis Book with the goal of boosting his solo career. The singer, songwriter, double bassist and guitarist was already recognized for his participation in the bluegrass band The Infamous Springdusters.

Solution

Launch of a responsive website with custom design according to the artist's image.

Main features include a calendar of events to promote upcoming shows, a Spotify player embedded in the home page, and a section to share the videos of the show via streaming The Travis Book Happy Hour.

Also, we created an ad hoc logo using his iconic truck as part of the rebranding.

Results

Online presence with a new communication platform for the artist, which will serve to promote all kinds of initiatives. SEO optimization by placing the site in the first position in Google when searching for "Travis Book".

Link: thetravisbook.com

As part of the web design project to promote his solo career, the artist of the renowned bluegrass quintet 'The Infamous Stringdusters' asked us to redesign his logo.

The challenge was to include his iconic Ford F250 pickup as part of it. At the same time, an alternative typographic logo was designed for secondary uses.